ReadySet Studios, located in Amsterdam, is home to the first full-service virtual production (VP) stage in the Netherlands, specializing in in-camera visual effects (ICVFX) for feature, episodic and commercial workflows.
Established in March 2022, ReadySet Studios comprises a complementary and passionate team of the Netherlands’ most acclaimed filmmakers, visual effects professionals, and creative technologists. We develop tools and processes and implement cutting-edge LED filmmaking technology that challenges traditional production and visual storytelling practices. As our name suggests, the concept behind ReadySet Studios is to provide filmmakers with ‘ready sets’ that combine both physical and virtual sets and environments to create compelling storytelling experiences.
Our custom-built, state-of-the-art studio was co-founded in collaboration with Planet X Technologies (PLXT), a division of Planet X, the Netherlands’ leading visual effects studio since 2004. Working in tandem, we leverage PLXT’s extensive knowledge and guidance of traditional VFX workflows and content creation, enhanced by the recent developments of real-time render engines, to support production creatives with an optimized, end-to-end visual effects and ICVFX production pipeline centered on our guiding principles of innovation and sustainability.
With a deep appreciation for the unique workflow required by ICVFX productions, ReadySet Studios is taking the lead to advance real-time virtual artistry. We offer pre-production services, including intensive collaboration between our various physical and virtual creative departments, to ensure client success from production start to ‘final pixel’ on-set, seamlessly and credibly. Outstanding relationships with worldwide camera and lighting technology experts and a deep commitment to ongoing technical research, evaluation, and investment allow us to maintain product inventory innovation.
The ReadySet 5,500-square-foot facility was conceived by the studio founders and the internal development team members and pivots on our extensive years of experience at the forefront of virtual production and ICVFX development in the Netherlands, Europe, and beyond.
ReadySet incorporates best-in-breed proprietary tools and pipeline integrations to include:
- Latest versions of Unreal Engine featuring Lumen and Nanite technology and new real-time global illumination and intelligent geometry streaming capabilities.
- A 14 x 5.5m (46 x 18ft) LED curved screen from ROE Visual is capable of displaying still photos and pre-shot 2D plates, as well as elaborate 3D Unreal Engine scenes and environments.
- The StYpe RedSpy 3 camera tracking solution ensures real-time match-moving of the physical camera to virtual environments with an increase in accuracy and less latency.
- In collaboration with ASSIMILATE, ReadySet Studios is further developing the functions of the color grading and finishing functions in SCRATCH for the most efficient real-time 360-degree plate playback for a streamlined LED virtual production workflow.
ReadySet has also developed a custom-built 360-degree Car Rig to meet the growing demand for capturing automotive realism in the safe environment of a virtual production studio and to support storytellers with greater creative freedom and a lower carbon footprint. It features seven high-resolution Panasonic cameras mounted on a stabilization arm to a car with low ground clearance, and captures the surrounding area so that any desired camera angle can be displayed later on the LED screen in the studio.
Offered as a service, the ReadySet Car Rig delivers a turnkey asset and advanced stabilization system providing a quality, flexible, and efficient workflow to fully control variable conditions such as the weather and fosters improved communication efficiencies and fewer logistical challenges than with a moving cast and crew.
As savvy, creative tech pioneers, ReadySet Studios is committed to advancing an understanding of virtual production standards to the new market. Through our affiliation with organizations such as APostLab, Netflix Post Technology Alliance and The Netherlands Society of Cinematographers, ReadySet Studios hosts onsite workshops and training seminars at our Amsterdam studio and at locations around the world. We also publish the “RSS Lab” blog, a resource that explores the latest VP technology research and development, and invite content creators of all backgrounds to join the ReadySet Studios Discord channel, where we engage in knowledge sharing with our online community.
We would love to help you on your creative ICVFX journey!