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      Demo Inquiry
      Released2023
      FormatMultiple TVCs, online
      DurationVariable
      Production companyHoly Fools, AH Studio 63
      AgencyTBWA\Neboko
      DirectorMattias Schut
      DOPFloris van der Lee, Daan Bukman
      Production designerJellier & Schaaf, Dirk Tolman
      Post-productionAmbassadors

      Shot at ReadySet Studios, Amsterdam

      VP/ICVFX supervisorRobert Okker (Planet X)
      VP/ICVFX producerGijs de Groot (Planet X)
      VP/ICVFX artistPhillippe Trijnes
      René van Zon
      VP/ICVFX operatorJarno Blankenstijn
      Head of VPNils Pauwels
      VP technicianDaan Geurts

      Albert Heijn

      Pioneering New Production Techniques

      As one of the most familiar brands and ‘household names’ in the Netherlands and Benelux, Albert Heijn is at the forefront of leveraging innovative and pioneering production techniques. Partnering with RSS, Albert Heijn is constantly exploring new ways to enhance their campaign strategies.

      Together, they’re redefining the boundaries of traditional production methods, ensuring AH commercials across the board are always ahead of the curve, solidifying their position as a leader in the retail sector.

      Virtual production offers a range of benefits, including decreased reliance on travel and physical infrastructure, leading to a potential reduction in environmental waste per shoot. Moreover, transitioning aspects of production into the virtual realm unlocks fresh avenues for creative expression.

      AH and RSS are actively partnering to discover and harness innovative technological solutions for enhanced production potential.

      We follow Ilse, the supermarket manager, navigate the work-life-home balance. Through her we understand how Albert Heijn makes life easier for its customers, as she balances the same daily challenges we all face.
      Crazy week at Albert Heijn; Ilse can hardly manage the sheer volume of discounted promotions in the store.

      Credits

      Released2023
      FormatMultiple TVCs, online
      DurationVariable
      Production companyHoly Fools, AH Studio 63
      AgencyTBWA\Neboko
      DirectorMattias Schut
      DOPFloris van der Lee, Daan Bukman
      Production designerJellier & Schaaf, Dirk Tolman
      Post-productionAmbassadors

      Shot at ReadySet Studios, Amsterdam

      VP/ICVFX supervisorRobert Okker (Planet X)
      VP/ICVFX producerGijs de Groot (Planet X)
      VP/ICVFX artistPhillippe Trijnes
      René van Zon
      VP/ICVFX operatorJarno Blankenstijn
      Head of VPNils Pauwels
      VP technicianDaan Geurts