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      Demo Inquiry
      Released2022
      Duration20"
      Production companyTrip to the Moon Films
      AgencyDawn Agency
      DirectorMaria Bodil (with Underpromise Agency)
      DOPJurgen Lisse
      Post-productionCaptcha Amsterdam

      Shot at ReadySet Studios, Amsterdam

      VP/ICVFX supervisorRobert Okker
      VP/ICVFX assistantDaan Geurts
      Head of VPNils Pauwels

      Van den Assem

      Reflections

      The concept of creating a virtually endless landscape where reflections dominate, reminiscent of the Uyuni Bolivian salt planes, was a perfect match with virtual production and the use of in-camera visual effects (icvfx). By using the large wall at ReadySet Studios to display stunning views of skies and vistas, with reflections of that same content in a shallow basin of water in front of the screen, amazing results were achieved in-camera.

      As Trip to the Moon puts it:

      So why not build an enormous water basin at the foot of another massive surface, a LED wall, to create an endless horizon echoed in the water? Just to sell shoes without focussing on shoes? Have some damn high-end luxurious pair of shoes that shimmer in all it’s humbleness.

      Creating a soothing dream space where Van den Assem shoes – and their bearers -shine. Yes, that might be a feeling to come back for

      Check our behind the scenes film below to see more of the creative and technical process of this inspiring shoot!

      Credits

      Released2022
      Duration20"
      Production companyTrip to the Moon Films
      AgencyDawn Agency
      DirectorMaria Bodil (with Underpromise Agency)
      DOPJurgen Lisse
      Post-productionCaptcha Amsterdam

      Shot at ReadySet Studios, Amsterdam

      VP/ICVFX supervisorRobert Okker
      VP/ICVFX assistantDaan Geurts
      Head of VPNils Pauwels

      The concept of creating a virtually endless landscape where reflections dominate, reminiscent of the Uyuni Bolivian salt planes, was a perfect match with virtual production and the use of in-camera visual effects (icvfx). By using the large wall at ReadySet Studios to display stunning views of skies and vistas, with reflections of that same content in a shallow basin of water in front of the screen, amazing results were achieved in-camera.

      Check our behind the scenes film to see more of the creative and technical process of this inspiring shoot!

      As Trip to the Moon puts it:
      So why not build an enormous water basin at the foot of another massive surface, a LED wall, to create an endless horizon echoed in the water? Just to sell shoes without focussing on shoes? Have some damn high-end luxurious pair of shoes that shimmer in all it’s humbleness. Creating a soothing dream space where Van den Assem shoes – and their bearers -shine. Yes, that might be a feeling to come back for

      Some insurance issues, though, mainly a fantastic production with Dawn, underpromise agency, and primarily the best crew out there followed. We share our results. Dare not to think Milk Inc. – Walk on Water whilst watching this.

      Credits

      Released: 2022
      Duration: 20″

      Production company: Trip to the Moon Films
      Agency: Dawn Agency
      Director: Maria Bodil (with Underpromise Agency)
      DOP: Jurgen Lisse
      Post-productie: Captcha Amsterdam

      Shot at ReadySet Studios, Amsterdam
      VP/ICVFX supervisor: Robert Okker
      VP/ICVFX assistant + behind the scenes video: Daan Geurts
      Head of VP: Nils Pauwels