Released2023

FormatCommercial

Duration35"

Production companyArtbox

AgencyPersuade

DirectorMenno Fokma

DOPStef Kwinten

Production designerFlorian Legters

Post-productionCaptcha Amsterdam

Shot at ReadySet Studios, Amsterdam

VP/ICVFX supervisorRobert Okker

VP/ICVFX producerGijs de Groot

VP/ICVFX operatorPhilippe Trijnes

Zeeman

Don't Get Blinded - SpecialZ

Don’t get blinded was shot in VP using real-time Unreal backgrounds created by Artbox for Zeeman’s latest line of eye wear. A fine example of how in-camera backgrounds, emitting light on the talent and physical set in front, leverages the benefits over ‘traditional’ VFX (chroma key) techniques.

Many thanks to the great crew and others involved for an otherworldly collaboration with a mesmerising result!

For more info: https://artbox.nl/projects/zeeman

"Despite the financial constraints imposed by the budget, we made a deliberate choice to venture into our first virtual production, recognizing that it would enhance the overall quality by capturing most of the magic in-camera." - Artbox

Credits