Hollywood for everyone
Industry leaders, such as Netflix, Disney and Hollywood, have been using Virtual production to help build their worlds, and in turn tell immersive stories.
Embracing VP, blockbusters like The Mandalorian and The Batman are prime examples of how LED screens and Unreal Engine are becoming standards in high-budget filmmaking.
The creatives in these productions unlocked the full potential of virtual production, creating complex environments in real time without the limitations of traditional location shoots or green screens.
Partnering with brands and agencies, we’re ready to help you unlock the creative, high-quality, and efficient potential of Virtual Production.
Projects
Pioneering New Production Techniques
Café moments (Japan)
Virtual Production offers the perfect solution to produce multi-market, international campaigns that benefit from short turnarounds and allow producer and client to shoot multiple locations aimed at different markets without the need for time consuming travel or relying on complex physical infrastructure.
Shoot a Japanese kitchen in the morning and seamlessly switch to a Mexican variant by means of prepared real-time environments on the LED-wall with minimal changes to the physical foreground and light setup.
Starbucks Café Moments is a campaign for the Asian market that used a hybrid approach with a physical kitchen element, complemented by a virtual Unreal Engine-scene in the background.
Reflections
The concept of creating a virtually endless landscape where reflections dominate, reminiscent of the Uyuni Bolivian salt planes, was a perfect match with virtual production and the use of in-camera visual effects (icvfx). By using the large wall at ReadySet Studios to display stunning views of skies and vistas, with reflections of that same content in a shallow basin of water in front of the screen, amazing results were achieved in-camera.
