Starring American star Eva Mendes, the launch campaign for HELL ENERGY’s new brand, FloeWater, unfolds in a visually striking world dominated by plastic. The campaign showcases diverse locations, from snowy mountains, a waterfall and an exotic jungle.

“We liked the idea of creating a film that not only stars Eva but also shows the power of nature from different angles and landscapes across the globe – without having to fly all over the world to capture this. We joined forces with 100%’s award-winning director Emma Westenberg to create this world at Ready Set Studios in Amsterdam.” – Rob Voortman, Creative Director at DEPT®.