As part of an online campaign for the grassroots organization Justdiggit, we’re transported to Africa to celebrate the tangible successes of their regreening efforts, turning degraded lands into flourishing ecosystems. Directed by Safi Graauw and crafted in collaboration with production company Pumpkin Spice, the project brings powerful storytelling to life without compromising on sustainability.

“We do not want to tax the planet unnecessarily, so it is great not to have to travel halfway around the world to create such a production. We live what we preach, and technology has made that possible”, explains Remco Marinus, Executive Creative Director Havas Lemz.