For KLM’s campaign ‘Travel Well’, the brief was: five global destinations in thirty seconds.

We combined physical studio sets extended by virtual locations on our LED wall. Real KLM cabin crew starred as the main characters in this efficient and inspiring ‘trip around the world’. Various methods into one efficient pipeline, all shot in Amsterdam.

A good example that virtual production (alone) is not the answer by definition.
The brief should lead, and the solution can be hybrid 🛫✨