Virtual Production offers the perfect solution to produce multi-market, international campaigns that benefit from short turnarounds and allow producer and client to shoot multiple locations aimed at different markets without the need for time consuming travel or relying on complex physical infrastructure.
Shoot a Japanese kitchen in the morning and seamlessly switch to a Mexican variant by means of prepared real-time environments on the LED-wall with minimal changes to the physical foreground and light setup.
Starbucks Café Moments is a campaign for the Asian market that used a hybrid approach with a physical kitchen element, complemented by a virtual Unreal Engine-scene in the background.