Idse Grotenhuis is a Founder, Managing Director and Producer at ReadySet Studios. A creative entrepreneur, Grotenhuis brings more than 30 years of experience as an independent producer and director to his current role. Grotenhuis began his career as a director and expanded his expertise over the years to creative production, managing projects through to the finishing stages of production  His credits include the acclaimed television drama series “Turbulent Skies,” “Towers of Power,” “Divorce,” “Golden Mountains,” as well as the longest-running daily soap opera in the Netherlands, “Good Times Bad Times.”

In 2022, in response to the rapidly changing media landscape in the Netherlands and globally, Grotenhuis launched Amsterdam-based ReadySet Studios, the first virtual production studio in the Netherlands to introduce LED walls and game engine technology to create in-camera VFX techniques that offer the industry at large powerful creative and green production technology advantages. Under his direction, the studio benefits from his production, logistical and financial expertise to deliver makers with the latest virtual production innovation and sustainability standards that reduce the impact of television and film production on the environment.

Grotenhuis is a member of the Dutch Directors Guild (DDG).