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      Demo Inquiry
      Released2023
      FormatCommercial
      Duration45"
      Production companyFuture Frank
      AgencyAKQA
      DirectorEmile Rafael
      DOPMartijn Melis
      Production designerNathalie Veen
      Post-productionGlassworks

      Shot at ReadySet Studios, Amsterdam

      VP/ICVFX supervisorRobert Okker
      VP/ICVFX producerGijs de Groot
      VP/ICVFX artistPhilippe Trijnes
      Jarno Blankesteijn
      Head of VPNils Pauwels
      VP technicianDaan Geurts

      Hyundai Kona

      Car commercial using innovative tech

      Hyundai is pushing the boundaries of progressive, globally-aware automobile manufacturing. With the launch of the next generation of KONA in three special variants across Electric, Hybrid and Performance, Hyundai is reinventing the future of urban mobility.

      Designed entirely in Unreal Engine, four expansive abstractions of European city centres were created and then sunk into ethereal time zones. Rendered awash in beautiful suggestions of light and space, these cityscapes became the backdrops for innovative

      From city lights to clouds, every detail and element in the backdrop was custom built and editable in real time, giving the client the ability to manipulate, render and animate new elements and angles on demand to accommodate spontaneous ideas, as they occurred on set.

      Behind the scenes photography courtesy of Future Frank.

      Credits

      Released2023
      FormatCommercial
      Duration45"
      Production companyFuture Frank
      AgencyAKQA
      DirectorEmile Rafael
      DOPMartijn Melis
      Production designerNathalie Veen
      Post-productionGlassworks

      Shot at ReadySet Studios, Amsterdam

      VP/ICVFX supervisorRobert Okker
      VP/ICVFX producerGijs de Groot
      VP/ICVFX artistPhilippe Trijnes
      Jarno Blankesteijn
      Head of VPNils Pauwels
      VP technicianDaan Geurts